Senior SEO Editor and Content Strategist
Content that ranks, converts, and scales.
AI is changing how people find businesses. They read the answer at the top and click less. The content that still wins is built to rank on Google, turn readers into customers, and grow with you. That’s the work I focus on.
Based in Davao City, Philippines. Working with teams worldwide.
-3.jpeg)
Hi, I’m Ivy.
I’m a writer and editor who got pulled into the world of SEO about five years ago and never really left.
Since then I’ve worked with US agencies and brands across more than ten niches, helping their content get found, first on Google, and now in AI answers too. I care a lot about getting the small things right, which turns out to be most of what good SEO actually is.
Have a look around. The rest of this site shows what I do and the results it’s brought.
What I do
Five things, really, and they work best together.
SEO content and editing
Content written and edited around real search intent, so it reads well and ranks.
AEO and GEO
Optimizing not just for rankings, but for the answer box and the AI tools people now ask first.
Content strategy
The plan behind the content, so every page has a purpose.
Email marketing and automation
Email that nurtures leads and keeps your audience warm, set up to run on its own.
Platforms and automation
Hands-on work in the tools your business runs on, plus workflows that save hours.
Search changed. Your content should too.
People don’t scroll through ten blue links anymore. They read the answer at the top, often written by AI. So I write for all three at once, ranking on Google, becoming the featured answer, and getting cited as a source when AI replies. Same solid content, working in three places.
Articles I wrote, cited as sources in Google’s AI Overview.
Selected work
A few results I’m proud of.
What clients say
Ivy is a pleasure to work with. She consistently produces high-quality work on schedule. She follows directions exceptionally well and has a quick grasp of new concepts, allowing her to take on any assignment with confidence. Her communication is excellent, ensuring a seamless workflow for the entire team.
From the blog
Notes on SEO, AI search, and content that performs.
How to write content that AI search will cite
What GEO really means, and the structure that earns AI citations.
AEO and SEO, what changes and what stays the same
Optimizing for the answer box without losing your rankings.
An on-page SEO checklist for Shopify product pages
The titles, descriptions, and structure that help product pages get found.
Let’s make your content work harder.
Tell me about your site, your goals, and your timeline. I’ll reply with next steps.
Davao City, Philippines